Progressive AFT - News - AMA Pro Racing Hires Hope Sarzier as Marketing and Partnership Manager

AMA Pro Racing Hires Hope Sarzier as Marketing and Partnership Manager

November 11, 2016

DAYTONA BEACH, Fla. (Nov. 11, 2016) – AMA Pro Racing is delighted to announce the addition of Hope Sarzier as Marketing and Partnership Manager. Sarzier joins the company at the start of a key period of growth for the sport of flat track racing, and brings to the table a wealth of experience in brand marketing, special events and partnership activation. Hope’s responsibilities will center on establishing quality relationships with marketing partners, managing the rebranding of American Flat Track and expanding the fan base of the sport.

“We are very happy to have Hope on board at this exciting time for our sport,” said Michael Lock, CEO of AMA Pro Racing. “Development of marketing opportunities is central to our strategy.”

Prior to joining AMA Pro Racing, Sarzier served as the Regional Director of Marketing and Communications of the Southeast for Hayworth Public Relations from 2011 to 2016. Her marketing campaigns have received recognition by PR Week and Visit Florida’s Annual Flagler Awards, the state’s tourism marketing award.

For more information about American Flat Track and to keep up-to-date with the latest news about the sport, please visit http://www.americanflattrack.com.