Motul named Official Oil of American Flat Track in multi-year agreement
DAYTONA BEACH, Fla. (Feb. 17, 2017) – Motul has been named the Official Oil of American Flat Track in a multi-year agreement which begins with the 2017 season, officials from both companies announced today.
Motul prides itself on the excellence of its products and innovation capacity. The company has a rich history in the top forms of motorsport, including MotoGP, Monster Energy AMA Supercross, FIA World Rally Championship and the 24 Hours of Le Mans. Through its motorsports activities, Motul continually pushes the boundaries of technological innovation in product lines destined for both the race track and the street.
“Motul is respected worldwide as a global powerhouse and we are delighted to welcome them to our family of partners,” said Michael Lock, CEO of American Flat Track. “The demands of pro flat track provide an ideal platform for technological development, and will serve as a perfect opportunity to showcase Motul’s exceptional performance and consistency.”
The brand has a global presence in motorsports, but motorcycle racing in particular plays a key role in Motul’s marketing and sales strategies.
“The History of Motul with performance motorcycle engine oil started in the 1950’s; it is in our DNA, and we are committed to always nurture our attachment as a brand, as a company and as riders to our history, at all cost,” said Guillaume Pailleret, President of Motul North America. “We are thrilled to be part of American Flat Track, its team and riders. We feel we are walking in the footsteps of giants! The 2017 schedule is amazing. We look forward to meeting the American Flat Track fans all along 2017 spectacular races, and introduce the Motul ‘Move of the Race’ to reward the most impressive moves made during the Main Event for each of American Flat Track’s races.”
Partnering with American Flat Track will provide the company with an opportunity to reach the brand-loyal fanbase while also supporting the sport through an exciting new award. In addition to event activation and promotional support, the new partnership establishes the Motul “Move of the Race” to reward the most impressive moves made during the main event for each of American Flat Track’s classes.
American Flat Track will kick off the 2017 season during Daytona’s Bike Week festivities on Thursday, March 16 with the all-new DAYTONA TT, built inside the tri-oval at Daytona International Speedway. The DAYTONA TT will mark the dawning of a new era for America’s most historic form of motorcycle racing, and the “World Center of Racing” will serve as the first battleground for the great American war between Harley-Davidson and Indian Motorcycles in 2017. Tickets for the DAYTONA TT are now on sale and can be purchased at www.daytonainternationalspeedway.com.
About Motul USA:
Motul USA is a world-class company specialized in distribution of high-tech synthetic lubricants formulated for power sports and automotive applications.
Motul is an Official Lubricant Partner of the FIM. In addition, the brand is a partner to many manufacturers and racing teams in order to further their technological development in motorsports. It has invested in many international competitions as an official supplier for teams in: 24 Hours of Le Mans, GT1 World Championship, MotoGP, Pike’s Peak Hill Climb, Supercross, World Rally Car (WRC), Rolex GrandAm, Conti Sports Car Challenge, Pirelli World Challenge, Dakar™ and others. For more information, log on to www.motul.com/us/en-us.