AMA Pro Racing Expands Partnership Naming Cortech as Presenting Sponsor of Road Racing and Flat Track Live Timing and Scoring Websites and Mobile Apps

NEWS February 16, 2012


AMA Pro Racing Expands Partnership Naming Cortech as Presenting Sponsor of Road Racing and Flat Track Live Timing and Scoring Websites and Mobile Apps

DAYTONA BEACH, Fla. (February 16, 2012) - Following a successful first year of partnership, AMA Pro Racing and Cortech are pleased to announce an expanded agreement naming Cortech Gear and Apparel as the Presenting Sponsor of AMA Pro's Live Timing and Scoring Websites and Mobile Apps for both AMA Pro Road Racing and AMA Pro Flat Track for the 2012 season. As part of the new agreement, AMA Pro Racing will distribute a total of $3,000 between the two disciplines in the form of Cortech "Performance Edge" year-end bonus award programs.

"We appreciate the support that Cortech has given to the AMA Pro Road Racing paddock and are excited about their expanded involvement with AMA Pro Flat Track in 2012," said David Atlas, Chief Operating Officer of AMA Pro Racing. "Both AMA Pro Racing and Cortech are known for delivering incredible value to our customers. The high-quality gear and apparel that Cortech produces and sells is consistent with the high quality live timing and scoring products produced in-house by the AMA Pro Racing staff. We are thankful that Cortech recognizes the importance and impact of utilizing cutting-edge technology to reach out to our fans."

The "Performance Edge" award, previously known as the "Fast Man Standing" award, was created in 2011 to recognize the rider who turned the highest number of overall fast lap times in National Guard SuperBike races. Known for high-performance lines of motorcycle apparel, gear, and accessories, Cortech recognized five different Fast Man Standing candidates in 2011, as Ben Bostrom, Blake Young, Tommy Hayden, Josh Hayes and Steve Rapp each claimed fast laps at AMA Pro Road Racing events during the season. Following the last event of the year, Young, Hayden and AMA Pro SuperBike Champion Hayes were all tied with four fastest race laps each. The tie breaker used to determine the winner was actual pole positions won and with his impressive seven pole positions earned throughout the season, Hayes was declared the inaugural winner of the year-end award named after Cortech.

"Cortech is thrilled to expand our sponsorship relationship with AMA Pro Racing," said Richard Kimes, Director of Marketing at Cortech's parent company Helmet House. "Our involvement with AMA Pro Road Racing and now AMA Pro Flat Track has really galvanized Cortech's position in the market."

As part of the agreement, Cortech will have exclusive in-market and promotional rights to AMA Pro Road Racing and AMA Pro Flat Track series marks in addition to on-site activation space within the paddock at each AMA Pro Road Racing and AMA Pro Flat Track event. Cortech gift certificates will be used to promote upcoming events through enter to win contests and other sweepstakes opportunities and the two companies will be working together throughout the year to find creative ways to expand their collective marketing reach.

As an example of Cortech's dedication to the AMA Pro fan base and out of appreciation for the many AMA Pro Road Racing fans who utilize Cortech products, a $200 Cortech gift certificate is currently up for grabs as part of the Leap-Day Giveaway on AMA Pro Road Racing's Facebook page. Those interested in participating can read the instructions in the caption and join in on the fun at http://www.facebook.com/photo.php?fbid=362430427119346.

With Cortech's support, AMA Pro Racing's in-house development team was able to make major improvements to the AMA Pro Road Racing and AMA Pro Flat Track Timing & Scoring Website and Mobile Apps over the off-season, focusing on expanding the social media functionality to better engage users and expand the brand. With the newly-added native Twitter functionality and Facebook integration, fans can share the experience with their friends without having to miss a second of racing action. Also, the improved Connect screen features up-to-the-minute news headlines and teasers as well as tabs with integrated feeds from each discipline's social media sites on Facebook and Twitter. The AMA Pro Live Timing & Scoring Mobile Apps are currently available for Apple iPhone users in the iTunes Store and for Android users in the Android Market.

AMA Pro Road Racing's newly redesigned Live Timing website is available at http://live.amaproracing.com/rr/, while AMA Pro Flat Track's Live Timing website can be accessed at http://live.amaproracing.com/ft/.

Apple iPhone users interested in purchasing the Pro app or downloading the free app should head over to the iTunes Store using the links below:
AMA Pro Road Racing Pro App: http://itunes.apple.com/us/app/ama-pro-road-racing/id421280266?mt=8
AMA Pro Flat Track Pro App: http://itunes.apple.com/us/app/ama-pro-flat-track/id421401351?mt=8

Android users interested in purchasing the Pro app or downloading the free app should head over to the Android Market:
AMA Pro Road Racing Pro App: https://market.android.com/details?id=com.amaproracing.livetiming
AMA Pro Flat Track Pro App: https://market.android.com/details?id=com.amaproracing.ftlivetiming

The 2012 AMA Pro Road Racing and AMA Pro Flat Track seasons will kick off with the historic Daytona 200 Week, scheduled for March 15 - 17, 2012 at Daytona International Speedway. For tickets, please visit http://www.daytonainternationalspeedway.com.

About Cortech:
Cortech is one of the leading performance motorcycle gear brands in the United States. Having been developed not only with its parent company's product expertise in riding gear, but also with the feedback of professional racers and riders throughout the United States, Cortech offers performance motorcyclists a wide array of products in jackets, one piece leathers, pants, luggage, boots as well as snowmobile gear. Cortech is the performance brand of Helmet House, Inc. Helmet House, Inc. is one of the industry's leading powersports product and apparel distributors. Headquartered in Calabasas Hills, CA with an eastern distribution point in Southaven, MS, Helmet House was founded in 1969. Helmet House has brought over 42 years of success to the powersports industry. Helmet House currently has distribution throughout the United States, as well as Canada, Latin and South America, Australia and South Africa. Helmet House was selected as the top distributor in the 2009 Dealernews Distributor Report Card report. Visit www.cortechperformance.com.


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