KYMCO USA Joins Forces with AMA Pro Racing
NEWS April 12, 2012
DAYTONA BEACH, Fla. (April 12, 2012) - KYMCO USA has become an official sponsor of AMA Pro Racing in a multi-year partnership that will have the two entities working closely together on a host of promotional opportunities to create KYMCO brand awareness among fans of the top motorcycle racing series in the nation.
This new partnership gives KYMCO USA access to display and promote KYMCO brand products at AMA Pro Road Racing & AMA Pro Flat Track events, offering KYMCO USA paddock displays, banners, PA announcements, website and social media inclusion, KYMCO logo placement, promotional rights to AMA Pro Road Racing & AMA Pro Flat Track series marks, hospitality events and a host of other opportunities. Also a part of the agreement, AMA Pro Racing garners the use of an initial batch of 10 Agility 125 scooters to be used at events.
"We are excited to begin this partnership with KYMCO," said David Atlas, Chief Operating Officer of AMA Pro Racing. "The company has a longstanding reputation for manufacturing high quality motor scooters, which we have been using in our paddock for quite some time. During our event weekends, when time is of the essence, our staff members will now be able to rely on the always-dependable Agility 125 to get them where they need to go."
"The folks at AMA Pro Racing understand two-wheelers, so it's a great compliment that they utilize KYMCO brand products to accomplish their tasks at AMA Pro Road Racing & AMA Pro Flat Track events," said Bruce Ramsey, Vice President of Operations, KYMCO USA. "We're thrilled to be a part of the nation's #1 motorcycle race organization and anticipate an all-around great relationship as we together promote the sport, recreation, transport and utility inherent in two-wheeling."
The 12-round AMA Pro Road Racing series launched March 15 in Daytona Beach, Fla. and ends October 7 in New Orleans, La. The 19-round AMA Pro Flat Track series started March 15 in Daytona Beach and wraps up October 13 in Pomona, Calif.
KYMCO's roots in the power sports industry go back to it's founding in 1963 as the Kwang Yang Motor Co. Ltd. With headquarters in Kaohsiung, Taiwan, KYMCO has long been a leader in quality, fuel economy and versatility. Today KYMCO is the largest scooter manufacturer in Taiwan, exports to 89 countries worldwide, and manufactures scooters, motorcycles, ATVs and UXV side-by-side vehicles at five ISO-9001 quality accredited plants in Asia.
Serving consumers and a selection of valued OEM clients, KYMCO is committed to maximum customer satisfaction, constant innovation, and making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products. KYMCO USA, wholly owned by Kwang Yang Motor Co. Ltd., is the exclusive importer/distributor of KYMCO brand products in the United States. With its headquarters, marketing and distribution based in Spartanburg, S.C., KYMCO USA serves more than 700 dealers in the U.S. and Caribbean and is dedicated to building the brand's reputation and market share through superior value, frequent new product introductions, excellence in dealer network support, participation in enthusiast events, race support and sponsorship, and strategic industry partnerships with organizations such as the NHRA, IndyCar, Ford Motor Company, Full Throttle (Coca-Cola) and Geico. Learn more at www.KYMCOUSA.com