2012 Lucas Oil Pro Motocross Championship Welcomes Kawasaki as an Official Motorcycle Manufacturer
NEWS May 7, 2012
MORGANTOWN, W.Va. (May 7, 2012) – MX Sports Pro Racing and Alli Sports, a division of the NBC Sports, announced today that Kawasaki will become an Official Motorcycle Manufacturer of the 2012 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. Additionally, Kawasaki will also play an integral role at the track, on television, and on the web.
Located in Irvine, Calif., Kawasaki Motors Corp., U.S.A., is one of the most successful names in Lucas Oil Motocross history, garnering a combined 24 titles in the 250 and 450 classes in 40 years of competition. Last season, the brand was the bike for both Lucas Oil Pro Motocross Champions, in Ryan Villopoto (450 Class) and Dean Wilson (250 Class).
“We are exceptionally proud of our racing heritage and the 24 championships we have shared with a very talented group of athletes,” said Chris Brull, Kawasaki’s Director of Marketing. “Kawasaki’s involvement with the Nationals provides a way to both support the growth of the sport and reinforce our commitment to racing enthusiasts.”
“The Kawasaki partnership is a deeply-integrated program that will bring many new benefits to the Lucas Oil Pro Motocross Championship,” said Mark Carter, General Manager of Motocross, Alli Sports. “We are looking forward to elevating this property as we work alongside Kawasaki to bring new experiences to the fans.”
As part of being an official partner of Lucas Oil Motocross, Kawasaki will have a presence through multiple avenues of the series. At the races, the Kawasaki Teryx4TM will be the Official On-Track Side x Side of the Nationals. The Teryx4 is a four-seat UTV capable of tackling almost any terrain, making it a perfect fit for navigating the most iconic tracks in the country.
On each of the NBC Sports and FUEL TV broadcasts of the Lucas Oil Pro Motocross Championship, Kawasaki will serve as the presenting partner of the Racer X Track Maps, giving viewers a unique perspective of each of the 12 national tracks.
On the Web, the return of the AlliSports.com Live Stream, featuring the opening motos at all 12 rounds of the season, will come to viewers thanks to Kawasaki’s support. The company will be the presenting partner of this hugely-popular feature, providing exclusive online content at no cost to motocross fans around the globe.
The 2012 Lucas Oil Pro Motocross Championship will commence in just a couple weeks, kicking off on May 19 from Sacramento, Calif., and the legendary Hangtown Motocross Classic.
Tickets for all 12 rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebook page, “follow” @AmericanMX on Twitter and Instagram for exclusive content and information on the latest Lucas Oil Motocross news and developments.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at firstname.lastname@example.org.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world's most prestigious motocross series - the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the "Official Motor Oil of the Pro Motocross Championship." Visit www.LucasOil.com.
Kawasaki Motors Corp., U.S.A.
Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, Side x Sides, and personal watercraft through a network of more than 1,350 independent retailers, with an additional 8,000 retailers specializing in Kawasaki power products and general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with 300 of them located at KMC's Irvine, California headquarters.
Kawasaki’s tagline, “Let the good times roll.TM”, is recognized worldwide. For five decades, the Kawasaki brand has become synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast's 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Lucas Oil Pro Motocross Championship, Wimbledon, French Open, Tour de France and Kentucky Derby.
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