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Lucas Oil Pro Motocross Championship Announces Motorcycle-Superstore.com as Exclusive Sponsor of the Series

NEWS April 3, 2013

Lucas Oil Pro Motocross Championship Announces Motorcycle-Superstore.com as Exclusive Sponsor of the Series

Courtesy of MX Sports Pro Racing:

MORGANTOWN, W. Va. (April 3, 2013) - MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today a partnership with Motorcycle-Superstore.com as the Official Online Retailer of Motorcycle Parts and Apparel for the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. Additionally, Motorcycle-Superstore.com brings an all-new Holeshot Championship program to all 12 rounds in 2013.

"This is an exciting step for Motorcycle Superstore," explained Tim Clark, Director of Sports Marketing for Motorcycle Superstore. "The Lucas Oil Pro Motocross Championship is one of the premiere motorcycle race series in the world. This partnership will provide a great opportunity for our company, the race series and the racers. Motorcycle-Superstore.com has been the leader in online retail sales for over 15 years, plus we carry every major motocross and off-road brand. This partnership with Lucas Oil Pro Motocross is a natural fit."

Motorcycle-Superstore.com will bring yet another exciting factor to the already impressive lineup of 2013 series sponsors in the form of a Holeshot Championship. Here is how it works: each Moto 1 holeshot winner gets one point and the Moto 2 holeshot winner gets two points. If the same rider holeshots both motos of the day, that rider would get an additional bonus point for a total of four points, thus creating a mini-championship inside the series championship. The final payoff will be a $25,000 check for the 450cc Class winner and $15,000 for the 250cc Class winner.

"We are very proud to welcome Motorcycle-Superstore.com as a big supporter of the Lucas Oil Pro Motocross Championship with their unique Holeshot Championship bonus program," said Davey Coombs, President of MX Sports Pro Racing. "Their presence will be a positive and welcomed addition not only to the racers but the spectators who follow the action live at the events as well as the NBC broadcast and Alli Sports online viewers. We look forward to each time the start gate drops this summer."

The Lucas Oil Pro Motocross Championship kicks off May 18 with the Hangtown Motocross Classic in Sacramento, Calif. Tickets for the Lucas Oil Pro Motocross Championship are on sale now at AlliSports.com.

For additional information, please visit AlliSports.com/motocross and LIKE the Pro Motocross Facebook page and follow @ProMotocross on Twitter and Instagram for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship news.

Alli Sports

Alli Sports is a media, event and branded content company that specializes in action, adventure, and adrenaline based sports. Alli Properties include the Dew Tour, Lucas Oil Pro Motocross Championship, the Red Bull Signature Series and Octane Academy; Alli Media, which creates original content, produces and presents content with partners and distributes content through a variety of channels; and Alli enterprises consisting of E-commerce, event merchandise and branded licensed product. Alli Sports is a division of the NBC Sports Group. More information can be found at www.Allisports.com.

NBC Sports Group

When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.

NBC Sports Network

NBC Sports Network, part of the NBC Sports Group, is dedicated to serving passionate sports fans. Now in nearly 80 million homes, the network is the cable television home of the Summer and Winter Olympics, National Hockey League (NHL), Premier League, Major League Soccer (MLS), IZOD IndyCar Series, Tour de France and the 34th America's Cup, and beginning in 2013, the Premier League and Formula One. In addition, NBC Sports Network features college football, college basketball, college hockey, outdoor programming, horse racing surrounding the Triple Crown and Breeders' Cup, Fight Night boxing, Ironman, the Dew Action Sports Tour and USA Sevens Rugby. The network is also home to original programs such as Costas Tonight, NFL Turning Point, Caught Looking, NBC Sports Talk, Pro Football Talk and The Dan Patrick Show. NBC Sports Network is distributed via cable systems and satellite operators throughout the United States.

AMA Pro Racing

AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Learn more about AMA Pro Racing at www.amaproracing.com.

About Motorcycle-Superstore.com

Motorcycle-Superstore.com is the leading online retailer in the motorcycle and powersports industry. Serving motorcycle riders for more than 15 years, Motorcycle-Superstore.com specializes in selling motorcycle and powersports helmets, riding apparel, accessories and parts at the lowest prices possible. Internet Retailer magazine has ranked Motorcycle Superstore in the top 10 of all sporting goods sites and in the top 200 of all e-commerce sites. Powered by a dedicated staff of motorcycle enthusiasts, Motorcycle-Superstore.com continues to impress customers by constantly raising its online shopping standards. Visit www.motorcycle-superstore.com.


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