News & Features

AMA Pro Racing press release

Sidi, a world leader in motorcycling and cycling footwear has agreed to be a sponsor of AMA Pro Racing's newest series, the AMA Red Bull Supermoto Championship.

According to Andy Leisner, AMA Pro Racing Vice President, the agreement will provide Sidi with significant on-site exposure as well as "exclusive boot sponsor" status.

Bill Berroth, president of Motonation, the American distributor of Sidi products, is looking forward to his company's involvement with the series. "Sidi was founded in 1960 and has always lead the industry in terms of innovation," said Berroth. "The technology that goes into every Sidi product is evident in both the comfort and design of our boots. We have a number of products that appeal to the Supermoto fan and racer so it's a natural for us to be involved with the series."

Leisner added that Sidi's involvement in this series is particularly fitting because of the wide variety of racing backgrounds that the riders bring to this championship. "With motocrossers, road racers and dirt trackers competing in the AMA Red Bull Supermoto Championship, everyone approaches it a little differently," said Leisner. "This is evident even in the gear worn by the participants. Most racers wear motocross boots while some favor more of a road racing-style boot. The synergy to the various products in the Sidi line is ideal."

The AMA Red Bull Supermoto Championship is comprised of six events running from July through November. The championship finale will take place on Nov. 21, 2003 in Las Vegas in connection with the AMA Awards Banquet. For more information about the series, visit www.amaproracing.com.

About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the AMA Supercross Championship, the AMA Chevy Trucks U.S. Motocross Championship, the AMA Chevy Trucks U.S. Superbike Championship, the AMA Progressive Insurance U.S. Flat Track Championship and the AMA Red Bull Supermoto Championship. Nearly 2 million race fans attended AMA Pro Racing events during the 2002 season. For more information about AMA Pro Racing, visit www.amaproracing.com.