News & Features

AMA Pro Racing press release

Pro Honda Oils & Chemicals, a brand of high performance motorcycle-specific oils and chemicals marketed by American Honda, will be a track-signage sponsor of the AMA Red Bull Supermoto Championship. The agreement provides the Pro Honda brand with major visibility at each racetrack in the series.

Andy Leisner, AMA Pro Racing vice president, says this sponsorship is an example of Honda's leadership within the motorcycle industry as well as its commitment to racing. "Honda is supporting our new Supermoto Championship on several levels and it's proving to be extremely beneficial to the series," says Leisner. "In addition to the sponsorship by Pro Honda Oils, Honda is backing the Honda Red Riders Jr. Supermoto Challenge presented by the HRCA, offering a generous contingency program and is supporting several riders including the winner of the Supermoto class at the opening round, Jeff Ward. This multi-faceted support will be good for Honda and it's definitely helping get the series off to a strong start."

Rick Mitchell, Assistant Manager of Motorcycle Parts Sales & Marketing for the Parts Division of American Honda welcomes the added exposure the sponsorship package will yield. "Pro Honda Oils is an important brand under the Honda umbrella and involving ourselves with AMA Supermoto will help us raise the visibility of our product," says Mitchell. "The sport of Supermoto is already exploding in the United States and it is Honda's intention to help fuel its continued growth while expanding our brand."

The AMA Red Bull Supermoto Championship launched at Mazda Raceway Laguna Seca on July 11-13 in conjunction with the AMA Chevy Trucks U.S. Superbike Championship. Round 2 of the series is set for Aug. 30 at South Boston Speedway in South Boston, Va. The six-race series will conclude in Las Vegas on Nov. 21, 2003, the same weekend as the annual AMA Pro Racing Awards Banquet. For more information about the AMA Red Bull Supermoto Championship, visit www.amaproracing.com.

About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the AMA Supercross Championship, the AMA Chevy Trucks U.S. Motocross Championship, the AMA Chevy Trucks U.S. Superbike Championship, the AMA Progressive Insurance U.S. Flat Track Championship and the AMA Red Bull Supermoto Championship. Nearly 2 million race fans attended AMA Pro Racing events during the 2002 season. For more information about AMA Pro Racing, visit www.amaproracing.com.