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NEWS \ News & Features
September 18, 2003
AMA Red Bull Supermoto Championship Bonus Award Program expands
AMA Pro Racing press release
Yamaha is the latest manufacturer to post support for the AMA Red
Bull Supermoto Championship by offering a generous bonus awards
package. Yamaha joins Honda, KTM and a growing list of aftermarket
companies in offering bonus awards and brings the total posted
amount for the 2003 championship to nearly $400,000, including a
$25,000 year-end championship bonus.
Riders competing in AMA Red Bull Supermoto events are eligible to
earn bonus awards by using the products of the companies offering
support. This money is in addition to the purse offered by the
promoter of each event.
AMA Pro Racing Associate Director of Commercial Development,
Chris Bradley, sees more and more companies expressing interest in
the series. "Motorcycle industry companies are viewing the AMA
Red Bull Supermoto Championship as a new marketing platform to
expand awareness of their brands," said Bradley. "The
vision for AMA Supermoto is to expose motorcycle racing to broader,
more diverse audiences, who are ultimately potential
consumers."
Bradley adds that as the sport establishes itself investment will
continue. In only its first year of existence, AMA Supermoto has the
support of high-profile brands such as Red Bull, the important
backing from OEM and aftermarket companies, the commitment of many
top riders in the country and a national television package from
Outdoor Life Network.
The AMA Red Bull Supermoto Championship launched at Mazda Raceway
Laguna Seca on July 11-13. The six-race series will conclude in Las
Vegas on Nov. 21, 2003. Round three of the series is set for Oct. 5
at PromoWest Pavilion in downtown Columbus, Ohio. The championship
finale will be held in conjunction with the annual AMA Pro Racing
Awards Banquet. For more information about the AMA Red Bull
Supermoto Championship, visit www.amaproracing.com.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle
sport in the United States. Its properties include the AMA
Supercross Championship, the AMA Chevy Trucks U.S. Motocross
Championship, the AMA Chevy Trucks U.S. Superbike Championship,
the AMA Progressive Insurance U.S. Flat Track Championship and
the AMA Red Bull Supermoto Championship. Nearly 2 million race
fans attended AMA Pro Racing events during the 2002 season. For
more information about AMA Pro Racing, visit www.amaproracing.com.
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