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September 21
, 2004
Call-to-entry for inaugural AMA Pro Racing Advertising Awards

AMA Pro Racing press release

As part of its inaugural advertising awards program, AMA Pro Racing reminds all interested advertisers and agencies of record that have produced ads promoting success in AMA professional racing event to submit entry forms by Sept. 30, 2004.

Two separate awards – one for the best print ad and one for the best television ad – will be given at the AMA Pro Racing Awards Banquet in November in Las Vegas.

“Translating on-track success in AMA Pro Racing events into compelling sales and marketing tools is one part of an effective overall advertising strategy,” said Kerry Graeber, AMA Pro Racing Vice President, Director of Communications.

“Just like in racing, creating a memorable ad requires a team effort, from strategy and design to copywriting and placement. Announcing the inaugural awards at our annual banquet is a great way for us to showcase the best work of the motorcycle industry’s marketing and advertising people. A number of great ads have already been submitted so the competition is going to be fierce.”

All advertisers that promoted either a race win during the 2004 season or a championship from the 2003 season are eligible. Voting will be conducted by AMA Pro Racing personnel and the awards will be presented during the November banquet program.

Anyone interested in submitting their advertisements should visit www.amaproracing.com for complete details and entry forms. There is no fee to enter and advertisers may submit as many eligible ads as they wish.

About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the AMA Supercross Series, the AMA Chevrolet Motocross Championship, the AMA Chevrolet Superbike Championship, the AMA Progressive Insurance Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com.

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