March 6, 2003
AMA Red Bull Supermoto Championship to be telecast on Outdoor Life Network
AMA Pro Racing's newest motorcycle racing series, the AMA Red
Bull Supermoto Championship, will be broadcast on the Outdoor
Life Network (OLN). Races will be telecast in the fall in a
weekly, episode-format and will be presented in a unique, highly
stylized way according to AMA Pro Racing CEO Scott
Hollingsworth.
"The AMA Red Bull Supermoto Championship presents us
with the opportunity to completely re-think the conventions of
motorcycle race presentation," said Hollingsworth.
"Not only will our events look different, but so will the
television coverage. The 'show' will be more entertaining, both
at the track and on TV. Working with OLN from the launch of our
series will enable us to achieve a completely new look and feel
for motorcycle racing."
OLN is the largest provider of premier action sports
programming. OLN offers such diverse programming as the Tour de
France cycling race and FIS World Cup Skiing. "OLN's
programming mix presents the perfect home for the AMA Red Bull
Supermoto Championship," continued Hollingsworth. "The
network's viewers are avid followers of action sports and by
placing this series on OLN we're adding tremendous value to our
sponsors, particularly Red Bull North America and KTM
Sportmotorcycles USA." Energy drink maker Red Bull has
signed an agreement to be the title sponsor of the series and
KTM will be a class sponsor.
"We are excited to bring AMA Pro Racing's newest
motorcycle racing series, the AMA Red Bull Supermoto
Championship to our viewers," said E. Roger Williams,
President and CEO of Outdoor Life Network. "OLN is
constantly striving to provide the best in action adventure
sports and we are confident that this original and distinctive
programming will strongly appeal to our avid adventure sports
fans."
Supermoto is unique in that it combines the disciplines of
both on- and off-road racing. Slightly-modified motocross
machines are primarily used and the action takes places on
courses that are typically 80% pavement and 20% dirt. A long
list of top-level riders are committed to participating in this
AMA Pro Racing series including former World GP champion Kevin
Schwantz, reigning AMA Progressive Insurance U.S. Flat Track
Champion Chris Carr, multi-time X-Games gold medalist/freestyle
motocross star Mike Metzger and five-time Daytona 200 winner
Scott Russell.
The series is scheduled to begin this summer and will
culminate at the championship finale run in conjunction with the
AMA Pro Racing Awards Banquet in Las Vegas in November. The
six-race series will include rounds held at existing AMA Pro
Racing Events as well as selected stand-alone events. For more
information about the AMA Red Bull Supermoto Championship, visit
www.amaproracing.com.
About Outdoor Life Network
The leader in adventure TV, Outdoor Life Network (www.olntv.com)
offers more outdoor recreation programming than any other
network. The 24-hour cable network, now available in over 51
million homes, is the leading source for television coverage of
outdoor adventure sports and outdoor leisure recreation.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle
sport in the United States. Its properties include the AMA
Supercross Championship, the AMA Chevy Trucks U.S. Motocross
Championship, the AMA Chevy Trucks U.S. Superbike Championship,
the AMA Progressive Insurance U.S. Flat Track Championship and
the AMA Red Bull Supermoto Championship. Nearly 2 million race
fans attended AMA Pro Racing events during the 2002 season. For
more information about AMA Pro Racing, visit www.amaproracing.com.
AMA Pro Racing press release
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Copyright AMA Pro Racing, 2005.

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