Jake Holden Racing Signs with Knovolo

NEWS May 27, 2011

Jake Holden Racing Signs with Knovolo

Photo by Brian J. Nelson

Jake Holden Racing (JHR) is pleased to announce yet another sponsorship deal this week. Knovolo, a Seattle-based mobile marketing technology company, has joined forces with the Holden team and will be trackside at Miller Motorsports Park this weekend. The deal will bring Knovolo’s innovative text messaging and mobile phone-ready web technology to Holden’s potent Daytona Sportbike effort and will allow fans to connect with Jake and his sponsors in a number of ways.

Using Knovolo’s technology, fans anywhere in the United States can now text JAKE59 to 53203 from their mobile phone to subscribe for periodic race updates via text message. Additionally, fans who subscribe will get a voicemail message directly from Jake at the end of each race weekend with Jake’s recap of how the team’s weekend went.

Finally, Jake Holden Racing will have a QR code (a Quick Reference code, those funky black and white designs you scan with your smartphone) on display in the paddock. The first 5 fans that scan the QR code in the paddock after 10am on Saturday and Sunday will get a FREE JHR team t-shirt, autographed by Jake. For fans that can’t make it to the race in person, check out m.jakeholden.com from any mobile phone browser to share the JHR experience from pretty much anywhere.

Greg Bouwens, CEO of Knovolo: “We’re excited to help Jake connect with his fans through their mobile phones. We love Jake’s fierce dedication to racing and his easy-going style. We are excited to establish Jake as the technology leader in the road racing community.”

Breeann Poland, JHR Team Manager: “I am so pumped that Knovolo has agreed to come on board and help support our race program. We’re excited to see what Knovolo can do to help Jake’s fans get more connected to our team and to all of our sponsors. This is yet another validation of the hard work the JHR team has been doing, and we look forward to introducing Knovolo’s technology to the racing community.”
About Knovolo

Knovolo is a leader in mobile marketing technology, delivering services that connect businesses and consumers and bring the world closer together. Since its founding in 2006, the company has established itself as a leader in the emerging ecosystem for marketing through what is now known as the "third screen", the mobile phone.

The company has successfully delivered campaigns and projects for small local businesses as well as Fortune 100 corporations. Knovolo is proud to be the mobile technology partner for the Mint Jubilee, a cancer fundraising event held each year in Louisville, Kentucky on the Friday evening prior to the Kentucky Derby (check it out by texting MINT to 53203).

No matter the size of the company, or the complexity of the project, Knovolo has the technology and experience to deliver.

Knovolo, LLC is based in Seattle, WA. For additional information about Knovolo, please visit www.knovolo.com; call 206-906-9590, or text KNOVOLO to 53203.

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