Hannspree Joins Michael Jordan Motorsports Racing Team as Official TV Provider

NEWS June 28, 2011


Hannspree Joins Michael Jordan Motorsports Racing Team as Official TV Provider

Photo by Brian J. Nelson

SAN FRANCISCO, CA (June 28, 2011) - Hannspree, a leading provider of high-end, design-centric audiovisual products, is proud to announce a new partnership with the Michael Jordan Motorsports motorcycle racing team. One of the top-ranked competitors in AMA Pro Superbike -- America’s national road racing championship -- the Jordan Motorsports team marks Hannspree’s latest chapter in motorsports sponsorship.

Hannspree’s game-changing, high-definition LCD Basketball Televisions (made of genuine basketball leather) are just one aspect of what made the Hannspree-Jordan Motorsports relationship such a natural. “At Hannspree, we’re rewriting the idea of what TVs can be,” says Hannspree Marketing Manager Jon Bekefy, “and we see the same energy and creativity in the Michael Jordan Motorsports team. We absolutely believe that every team member -- from the championship-winner riders to the crew itself -- is a fantastic ambassador for our products and passion.”

In addition to using Hannspree 28-inch HD LCD Basketball TVs throughout their at-track garage and pit areas, the Jordan Motorsports team is also utilizing Hannspree Windows 7-powered NetBooks and other models of televisions and monitors. What’s more, fans who check in with the Michael Jordan Motorsports team at any AMA Pro Road Racing event can pick up a Hannspree postcard that enters them to win a Basketball TV of their very own, autographed by MJM Superbike riders Roger Hayden and Ben Bostrom.

"Teaming up with Hannspree is a natural fit for Michael Jordan Motorsports,” said Kreig Robinson, Michael Jordan Motorsports’ Vice President, Corporate Relations. “We use Hannspree products in many aspects of our operation, from monitoring data on pit row to video editing and hospitality. We’re looking forward to growing a long relationship with Hannspree as they give us a high-definition view of our future success.”

The Hannspree-Jordan Motorsports partnership debuted at the late-June Barber SuperBike Classic, where the combination of Basketball TVs and the iconic “Jumpman” stopped fans in their tracks throughout the weekend. Bostrom -- a former World Superbike rider and U.S. Superbike champion -- celebrated by putting the team on the podium, earning a hard-fought second in Saturday rain.

To keep up with Hannspree products, contests, and promotions, join us at facebook.com/HannspreeUSA and follow @Hannspree_USA on Twitter. To see our Basketball TVs in high-speed action, find the Michael Jordan Motorsports team’s schedule at www.23race.com.

About Hannspree:
With offices and stores across the world, Hannspree Inc. produces creative audiovisual products using innovative design, technology, and production practices. Launched in 2004, Hannspree's innovative Novelty line represents a new class of audiovisual products that perfectly blends high performance with a fashionable and fun design aesthetic.

About Michael Jordan Motorsports:
Legendary NBA star Michael Jordan formed Michael Jordan Motorsports in 2004 as a result of his passion for motorcycle racing. His mission is to bring a new level of excellence and style to the motorcycle racing industry. For more information on MJM, please visit www.23race.com, www.twitter.com/23race and http://www.facebook.com/23race.


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