M1 PowerSports Names Dion Device Official Brake Guard of Triumph Big Kahuna Triple Crown

NEWS August 8, 2012


M1 PowerSports Names Dion Device Official Brake Guard of Triumph Big Kahuna Triple Crown

Photo by Corey Coulter

DENVER, Colo. (August 7, 2012) - M1 PowerSports has named Dion Device as the Official Brake Guard of the 2012 Triumph Big Kahuna Triple Crown presented by Dunlop Tire and LeoVince. The brake guard company will have an at-track display and sales team on hand at the September 21 - 23 Triumph Big Kahuna Miami at Homestead-Miami Speedway and the October 5 - 7 Triumph Big Kahuna New Orleans at NOLA Motorsports Park. Dion Device's Chris Killen will also be generating video teasers featuring M1 PowerSports-sponsored riders leading up to the events. The videos will promote the events, and provide hints about how to gain access to coupon codes for merchandise and tickets.

"We're super honored that this has been able to work out," said Chris Killen, Owner of Dion Device. "We are very excited to be a part of the GEICO Motorcycle AMA Pro Road Racing paddock in general, but the M1 PowerSports events in particular have a different sort of feel and coolness factor and that's something that we wanted to be a part of. We're looking forward to helping M1 get butts in seats and grow the events."

The Dion Device is an aftermarket safety component that mounts to a motorcycle's handlebar, designed to prevent accidents caused by the unintentional engaging of the front brake. In the event of a crash, the device also provides added protection for the brake lever and fuel tank. The Dion Device is made of aluminum and is very lightweight, weighing in at just 6.35 ounces, and is currently in use by many professional riders in the GEICO Motorcycle AMA Pro Road Racing paddock.

"The Dion Device is a life-saving product and every single bike should have one," said Cameron Gray, CEO of M1 PowerSports. "Chris Killen is an extremely hard working and creative individual and will be a huge asset to the M1 PowerSports team as we build up the hype around the last two rounds of the Triumph Big Kahuna Triple Crown."

The new deal between M1 PowerSports and Dion Device provides for Dion Device to have at-track signage, PA announcements, hospitality options and videos about the product played on the JumboTrons. M1 PowerSports will get weekly videos featuring M1 riders Danny Eslick, Cory West, Colter Dimick and RoadRace Factory/Red Bull riders J.D. Beach, Jake Gagne, Hayden Gillim and Tomas Puerta.

The benefits don't just stop at marketing opportunities for the two companies; the fans can get in on the action too. Every fan that shows up to the event with a Dion Device installed on their motorcycle will get a free fan lap. Anyone looking to learn more about the products can check them out at the Dion Device booth in the vendor area or paddock, and will also have a chance to get their hands on one through giveaways at fan parties.

There are two rounds of the Triumph Big Kahuna Triple Crown remaining in 2012. For tickets and information about the Triumph Big Kahuna Miami, scheduled for September 21 - 23, 2012 at Homestead-Miami Speedway in Homestead, Fla., visit http://www.m1powersports.com/big-kahuna-miami/.  For tickets and information about the Triumph Big Kahuna New Orleans, scheduled for October 5 - 7, 2012 as the first professional motorsports event at NOLA Motorsports Park in New Orleans, La., visit http://www.m1powersports.com/big-kahuna-new-orleans/.

About Dion Device: Dion Device is a rider protection company started in Quebec Canada. The creator Stephane Dion was on a mission when he developed the Dion Device. He not only wanted to make a great product, he needed to fulfill a promise he made to his close personal friend Michele Mercier. In 2005 Max Mercier (son of Michele Mercier) crashes in Snannonville and is killed. Stephane makes a solemn promise to Michele to stop the madness and begins developing the Max Guard. For the next year, Stephane endured many sleepless nights in pursuit of a remedy to brake lever related accidents as his own son, 16 year old Jeffrey Dion, who was/is an active road racer. Finally, after three years of prototypes, design improvement and various developments the Max Guard (original name) became a reality. Stephane filed his patent and made 5 working Max Guard samples hoping to get them on a high profile rider's bike. It was around this time Ken Baker and Chris Killen, friends and colleagues of Stephane, came on board to help get his device on a race bike and to help get the device available to any rider who wants to avoid accidental brake lever incidents. For more information, please visit http://www.diondevice.com

About M1 PowerSports, formerly M1 Entertainment: A Denver-based company, M1 PowerSports has been working in motorsports for over 16 years. Originally spawned from Daniels Corporation under the name FAST, the fledgling company was heavily involved in television production for car and motorcycle racing. With the birth of Speedvision, FAST morphed into Race Promotion Management (RPM) and is now operating as M1 PowerSports with many of the same staff still in place. We still sell advertising for Speed, sell merchandise under the brand Moto 1 and promote our own events, keeping us busy year-round! For more information, please call 303-377-3278 or email info@m1powersports.com.


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